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Contents |
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Microsoft Store Operations: Managing Both Your Web StoreFront and Real-World Store. |
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| The retail industry is undergoing
major changes. Competition drives companies to do things they would never
have considered previously. Manufacturers have opened brand-specific retail
outlets or mail order shops to compete in specific product areas. Brick
and mortar retailers such as K-Mart, Wal-Mart, and Sears now sell goods
on the Web. Internet sales, mail order, and brick-and-mortar retail are
converging in your cash drawer.
As communication costs drop dramatically cable and digital subscriber lines (DSL) provide instant-on connection to the Internet. This makes access even affordable to the smallest retailers. New security measures safeguard the most sensitive and critical business data. Retailers can share accurate information across organizations, business partners, and suppliers. Huge profits can accrue by improving efficiencies in business-to-business (B2B) communications, product movement, and the supply chain. Multi-channel retailing—combining physical stores with online, phone order and catalog sales—is simplified by using one single inventory management system. Store Operations brings such basic retailing functions as stock replenishment, sales information, customer histories and demographics into one central SQL database. Building on triple-award-winning, user-proven, point-of-sale software (POS), Store Operations opens your doors to Internet sales, mail order, online shipping, interactive corporate applications at the POS, in-store advertising, improved customer relations, and painless training of associates on new products and company policies. As did its predecessors, Store Operations manages brick-and-mortar
retail stores with any inventory, any sale, any tender, any transaction,
anywhere—but now retailers can take full advantage of the Internet
for virtual store fronts, E-Commerce, ERP integration, and B2B commerce.
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Index
| Specials | Store
Operations | Microsoft
Point Of Sale | Hardware
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| Web Sites | Get Info | Support | Contacts | Copyright © 1998 Fairway Mgt. Services, Inc.
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